Subtle sales strategies to use for your service-based business website

Published: October 10, 2922

Written by: Andie Baker

Your website is the digital home for your business, and it is a key component to making money from online sources. So, let’s dive into the 5 things you can add or change about your website to make more sales or get more leads.

1. Having clear call to actions at every important section.

Call to actions are how you get people to do what you want them to do. This goes beyond having a plain, random button that says “buy now” but it needs to be a convincing statement paired with an easy action to follow. Think about their pain points and why they need your product or service, and highlight that in your call to actions.

Direct Solution → Go through each section of your website and re-write the text to make it flow with a call to action

2. Making those call to actions easy to follow through. Don’t make them jump through hoops → because cause they wont.

Bouncing off number 1, the call to action cannot be overly complicated. You need to make sure that if you want them to buy, that the process of buying is easy and enjoyable.

Direct Solution → Make sure that once they click that Call to Action, it takes them somewhere that is relevant to what make them click, & that is an easy action for them to follow.

3. Showing yourself / your team.

If you’re nowhere on your website, you’re missing a key moment for your potential clients/buyers to connect with you. People buy from people, and showing who you are will make you feel like less of a stranger on the internet.

Direct Solution → Add an About page, or add a section to your about page that shows a photo or you and/or your team, and write a short paragraph about who you are, what you do, and why you do it. And don’t forget to leave your personality in it!

4. Responsiveness.

This means making sure your site looks great on all screen sizes. These days, most people use their mobile devices, so make sure your website looks & works great so you don’t miss out on potential leads.
Direction Solution → Open your website on various devices and take notes on what pages / sections could use some work.

5. KISS. Keep it simple, stupid.

You don’t need to overcomplicate things, type out novels, or try to be so “different” that you through your viewers off, distract them, or frustrate them with your overdone or overstimulating site.

Direction Solution → Audit your site and re-read everything to make sure it is flowing in a way that works to help you convert your viewers. Don’t overdo it with tons of animations, long-winded explanations, or making the viewer jump through hoops to find the information they are looking for (which is usually the who, what, why, & where of your biz.)

Want us to help you?

We offer Website Audits! We will go through your site, take a bunch of notes, curate action steps & priories, and have a meeting to go over it all!