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Boro's Best Wash

Brand Design + Website + Collateral

 

Murfreesboro, Tennessee

See the website here → borosbestwash.com

A family-owned and operated exterior cleaning business that makes your home feel new again.

The owner and service provider, Brett Albritton, specializes in roof, house, gutter, and concrete cleaning. Brett quit his full-time job in order to have more flexibility with work, while still pursuing his passion for helping others. Being in a state full of southern charm and southern accents, Boro’s Best prioritizes treating their clients like family.

THE PROBLEM

With big competitors already established in central Tennessee, Boro’s Best Wash needed to stand out and resonate with the locals in order to get market share from the big guys. With this in mind, we wanted to stray away from the usual— a very masculine & rough texture logo with a guy holding some tool.

That being said, it was important to Brett that his business appears in the times/ modern, but without lacking character and southern charm. We wanted it to portray being local, but without the cliches.

We needed to create something MEMORABLE and APPROACHABLE in order to appear NEIGHBORLY & TRUSTWORTHY.

THE RESULT

Boro’s Best has been in business now for 5 years. They went from unknown to in-demand. With a strong brand identity and great service, they have built a successful business that supports the neighborhood.

A strong online presence is crucial for the success of Boro’s Best. From the website, uniforms, trailer decals, printed stationery, flyers, and social media ads, Boro’s Best Wash has a consistent brand system that has built credibility and reliability in a very saturated market.

TANGIBLE RESULTS
Great brand recognition & customer loyalty
Doubled the leads from Google Ads from a website re-design
Consistent and seamless marketing efforts

“Andie at Little Rhino Design Co. is the creative marketing wizard every big & small business needs! She has more talent in her pinky than a room full of people combined. She is a perfectionist when it comes to pairing art and text and making sure a brand is seamless throughout all mediums. Andie helped guide us through the journey of creating not just a logo for our business, but designed several marketing tools to help us grow. Can not recommend her enough!”

Brett Allbritton
Boro's Best Wash

Like what you see?

Let’s do it for you and your business! Head over to our contact page and inquire to get on our books. We are typically booked 1-2 months in advance.